There is a huge amount of enthusiasm amongst the LA, CCG, and community partners to be involved in Covid-19 vaccine promotional activities. It has been suggested that a ‘toolkit’ of resources and training on how to create empowering conversations may be a way to help achieve this.

The majority of health professionals and social and community partners are not trained Covid-19 vaccinators and there is a need to ensure that everyone has a common consistent core knowledge base to be confident that the correct messages are being given out.

This approach will maximise opportunities for opportunistic COVID-19 vaccine conversations and engagement within normal day to day interactions with the aim to build confidence in this conversation style. This is a similar approach to Making Every Contact Count (MECC).